Customer data was split across CRM, billing, and support systems. Sales and service saw different histories, and churn was discovered after the customer had already left.
We unified customer data into a governed 360° model on Dynamics 365, then layered AI insights: churn-risk scoring, usage signals, and recommended actions inside the CRM.
"Service sees what sales promised, and the AI tells us who needs a call this week."
One customer, one view — IT & Communications Provider