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CASE STUDY · IT & Communications

A Customer 360 platform with AI-powered insights.

Dynamics 365 and a unified customer data model giving sales and service one complete view — with AI surfacing churn risk and next best actions.

Dynamics 365Customer 360AI
360°Single customer view
28%Reduction in churn
AINext-best-action insights
IT & Communications Provider

The Challenge.

Customer data was split across CRM, billing, and support systems. Sales and service saw different histories, and churn was discovered after the customer had already left.

Fragmented customer records
Sales and service out of sync
Churn discovered too late

The Solution.

We unified customer data into a governed 360° model on Dynamics 365, then layered AI insights: churn-risk scoring, usage signals, and recommended actions inside the CRM.

Unified customer model across CRM, billing, and support
AI churn scoring inside the tools teams already use
THE IMPACT

"Service sees what sales promised, and the AI tells us who needs a call this week."

One customer, one viewIT & Communications Provider

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